Benefits Of Switching To IPS In Your Pet Photography Business

I am so glad that you are here because it means you might be thinking about switching to in-person sales in your photography business, but aren’t sure what the benefits are to doing so.

You’ve heard about this thing called in-person sales, but it feels really icky and gross to you and you don’t consider yourself to be a sales person.

Well, this is a topic I get very excited about, because I switched to in-person sales at the end of 2022 and haven’t looked back!

As one professional to another, I definitely would recommend it for most photographers especially those who want to build a sustainable, profitable business that will give them more freedom and build long-lasting relationships with their clients.

Previously, I had been operating in a business model known as shoot and burn since I started my business in early 2021. I made the switch to in-person sales at the end of 2021 and I made more money serving one client with custom artwork ($1300 to be exact!) than I did the entire first year in business! Yes, you read that correctly. ;)

So, I hope that has you excited about in-person sales, too.

Let’s talk all about the benefits of switching to IPS in your pet photography business.

(In the event you prefer to listen to your content, you can watch and listen to the full companion video to this here)

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Benefits Of Switching To IPS In Your Pet Photography Business

1 SELLING IS SERVICE

Taking the opportunity to spend more time with your client to help them select artwork for their home, to curate a beautifully designed album, or to select prints they can gush over at their office or to send to the grandparents is serving them.

IPS, otherwise known as in-person sales, is an opportunity to make printing out the beautiful imagery you’ve worked so hard to create for your clients, a fun, seamless experience.

Most people who buy digitals, leave their digitals on their phone, their online gallery, or on a USB.

I’m here to tell you, there is magic that happens when you print your work, but also have your client’s print their images and display them.

For one thing, it’s literally custom art they can’t get anywhere else, but most people get overwhelmed at where do they print the images, what finish do they want, what sizes are best for their space, should they print one or a series of images? How do those images look together? Etc?

So, they just don’t print them or get to enjoy them in physical form. Sad, right?!

That’s where you as the expert come in through IPS and people will be happy to pay you to help them guide them along the way.

And the bonus is, they will look at their printed artwork and smile every single time guaranteed!

2 BUILD LONG LASTING RELATIONSHIPS WITH YOUR CLIENTS

IPS also gives you the opportunity to build more of a relationship with your client versus them paying you for some digitals in an online gallery.

You get to know them, you figure out their taste, you meet in their home (or virtually) to design artwork, and you get a chance to really walk them through your entire process. People are going to love that you are so willing to help them and be there for them – they will definitely want to refer you to everyone they know!

In other words, it’s no longer just a transaction of services, it’s a relationship.

Obviously, when you offer products and in-person sales in your business, you will make more money while taking less clients.

But, the other thing about that is you’ll be able to give back more, because you’ll have the time and money to do so.

Lastly, offering in-person sales will help you to be more profitable, more sustainable, and build more financial freedom into your life than if you were just offering a digital gallery or have a business that is a high-volume, turn and burn model.

3 FOCUS ON QUALITY VERSUS QUANTITY OF CLIENTS

I mentioned this a moment ago, but you can focus on the quality versus quantity of clients.

Imagine if you could take a fraction of the current clients you have simply by offering product sales.

Wouldn’t you want to serve half the clients and make the same amount of money? By offering in-person and physical products, you would be able to do just that.

4 GET REFERRALS AND REPEAT CLIENTS FROM ARTWORK DISPLAYED IN CLIENT’S HOMES

Now, I’m going to round out this post with one of my favorite unintended benefits of in-person sales that I didn’t even consider when I started.

Yes, you’ll build relationships, make more money, create more space and freedom in your life, but the cool thing is the referrals from people seeing your artwork printed and displayed in your client’s home. Isn’t that neat?

Imagine you printed a stunning photo of someone’s dog right over their fireplace; assuredly, that’s a conversation starter and when people are looking for a pet photographer, who do you think they are going to call?

I know this post was short-and-sweet, but I do truly hope that it inspired you to switch to in-person sales especially if you’ve been on the fence about it!

Like I said earlier, I’ve been offering in-person sales since the end of 2022 and I haven’t looked back. I truly enjoy being a one stop shop for my clients and being able to offer a truly full service, white glove experience for them and their dogs!